Hello! I’ve been a little quiet recently, so I thought I would give you a little update! I have just started an online course in Digital Marketing. Since starting this blog, I didn’t realise just how much thought really has to go into it; and how much work you need to put in. Producing and writing the content is hard enough; but you actually need to ensure that people can actually find you and the posts that you are creating! The main advantage of Digital Marketing is that a targeted audience can be reached in a cost-effective and measurable way.
I have already learnt so much from this course, but I feel like there is so much more out there to learn about Digital Marketing. Here are just a few definitions and terminologies that I have come across so far, which hopefully may be of help to some of you!
Call To Action
An instruction to your audience to inspire a response. This could be a button used to get your customers attention and make them click, purchase, give their email or any other course of action you want them to take!
Cost Per Acquisition (CPA)
This is used to work out how much it costs to acquire one customer. You can calculate this by dividing the total cost of your campaign by the number of conversions.
The percentage of visitors who entered your website and completed the desired goal out of the total number of visitors. For example, this will show the difference between how many visitors made a purchase on your website, compared to how many visited without making a purchase.
Key Performance Indicator (KPI)
KPI’s are used as a way of measuring the success of a campaign. This could be based on Click-through Rate, Bounce Rate and so on.
A percentage of visitors who arrive at your site but left after visiting one page.
How many clicks were received in relation to the amount of impressions. To calculate your Click-through Rate, you will need to take the total number of clicks received, then divide it by the number of times it was shown (impressions); then convert that number to a percentage.
Search Engine Optimisation (SEO)
The dreaded SEO! This is the natural way to move your site up in search engine rankings. Selecting target keywords that you want your business to rank for, optimising your pages with those keywords, writing blogs and acquiring back-links can help you optimise your website!
I won’t bore you with anymore definitions; but if some of you are interested in these kind of posts then please let me know! I still have so much more to learn, but I’m finding it all very interesting. Maybe I could give you an update from time to time on more terminologies that I come across? If it could help even just one person, then I’ll be more than happy! Let me know your thoughts below! To read up on a little update on my Digital Marketing course, you can read it here.
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